The mission for Scarpetta was to create a comfortable, refined, community environment with respect and nod to Italian tradition and culture, including motifs like the importance of family, fresh ingredients, and simplicity of traditional Italian recipes.
To achieve a family environment, the design needed to help facilitate social connections. The use of circular tables in the restaurant would encourage eye contact and increase social connections (Argyle & Dean, 1965). This would encourage bonding and a better overall experience for families.
Using partitions and other visual barriers would allow the restaurant to appear busier even during slower periods, which “allows guests to feel connected but not necessarily part of a large group” (Robson, 2015).
A classical Italian design element, the arch, along with other curvilinear forms would be implemented into the design. This is because curvilinear forms promote more calming and peaceful emotions compared to rectangular forms (Dazkir & Read, 2012).
Green and red, the colors that make up the Italian flag would also be included in the overall design not only to tie in the Italian culture but to add pops of color to provide visual interest to the eye, drawing guests in (Cho & Suh, 2020).
Citations
Argyle, Michael, & Dean, Janet (1965). Eye contact, distance and affiliation, Sociometry
Vol. 28, No. 3, pp. 289-304
Cho, Ji Young & Suh, Joori (2020) Spatial color efficacy in perceived luxury and preference to stay: an eye-tracking study of retail interior environment, Frontiers in Psychology 31
Dazkir, Sibel S. & Read, Marilyn A. (2012). Furniture forms and their influence on our emotional responses toward interior environments. Environment and Behavior 44(5), pp.722– 734
Robson, Stephani (2015). Strategies for designing effective restaurants. Implications, Vol.02 Issue 11, pp.1-5
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